Handwriting is something that’s all too tempting to fall by the wayside today, as more people are obsessed with the digital. Whether it’s the stylus on their tablets or YouTube videos, folks seem to make less time for old-school things like cursive. That’s too bad because there’s ...
issues with the current logo that make it harder to design around, or make it less flexible on different design applications. For example, logos with long ascenders and descenders create difficulties with balancing whitespace, and logos with tight counterforms or complex details don’t scale well....
for instance—is large when compared to the length of the ascenders and descenders. Depending on its design, a text face may have a low x-height and still be quite legible. But the benefit of incorporating a large x-
Choosing a font can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on howbestto choose a typeface, there are many ...