Over the past three issues, we've been discussing the basics of using Kontakt Script Processor (KSP) to extend the functionality of sampled instruments in Kontakt. If you've followed this far, you should hopefully have a good understanding of how the basic building blocks — callbacks, variable...
Positioning involves branding and creating key selling points (KSP’s). Does our target market want convenience, ease of use or low cost? We also use positioning to differentiate from competitors. Communicate & Persuade: This covers the delivery of the message. Where do ...
The lack accounts for the unconscious, impossible to thematize, but intense and ubiquitous mediation that bathes us, making us share in an untold space. Yet there are messages of a sort: I am looking at this phrase on my computer screen. Here we go still further with McLuhan: these are...