issues with the current logo that make it harder to design around, or make it less flexible on different design applications. For example, logos with long ascenders and descenders create difficulties with balancing whitespace, and logos with tight counterforms or complex details don’t scale well....
for instance—is large when compared to the length of the ascenders and descenders. Depending on its design, a text face may have a low x-height and still be quite legible. But the benefit of incorporating a large x-
or openings, of similar lowercase letters like “c” and “e” are distinguished with greater ease if the x-height is generous.Please notice: The x-height shouldn’t be “high”. The font size, weight and width must just be chosen according to the x-height...
Naturally, you’ll want to keep your use of loops to a minimum to improve your handwriting’s legibility and readability. Should you not be 100% ready to sacrifice your loops, then only keep them around in the lower parts of letters, like the descenders in “p†and “j.†Day...