For example, logos with long ascenders and descenders create difficulties with balancing whitespace, and logos with tight counterforms or complex details don’t scale well. Aside from adding utility, refreshes can be a nice way to make an older logo asset play well with a new brand system—...
for instance—is large when compared to the length of the ascenders and descenders. Depending on its design, a text face may have a low x-height and still be quite legible. But the benefit of incorporating a large x-
The handwritten word clearly has two letters with descenders at the positions where the two letters ‘g’ appear and the shape of the other letters is not inconsistent with their making up the remainder of the suggested word. 4 In 2015 Reynolds' paper was identified as one of the sixteen ...