(2003). How to pitch a brilliant idea. Harvard business review, 81(9): 117-123.Elsbach, K.D. (2003). How to pitch a brilliant idea. Harvard Business Review, 81, 117-123.Elsbach, K. D., 2003, "How to Pitch a Brilliant Idea," Harvard Business Review, Vol. 81, No. 9, 117-...
Coming up with good ideas is hard, but convincing others to do something with them is harder. The task of bringing an idea to someone with the power to do something with it is called a pitch: software ideas, implementation strategies, movie screenplays, organizational changes, and business pla...
A successful pitch grabs the attention of your listener, gives them a crystal clear picture of your idea or concept, and leaves them with a call to action that they cannot resist. This is about persuasion—why should this person chooseyoursolution to a problem compared to others?
How do you convince them, all those executives, potential investors, and other decision-makers, to put trust in you and your idea? The short answer is, you pitch. What Is Pitching Basically, a pitch is a brief presentation of your business idea to those with resources or power to make ...
Guest Editor's Introduction to Volume 9 The first four papers reflect the conference theme in a variety of interesting and exciting ways. The first three explore the rich terrain of the idea of "cultural complex," starting with Tom Singer's recounting of how his thinking ... PT Dunlap - ...
There are many situations in which you need to pitch your idea. Here are 5 steps to blow your audience away with an amazing pitch.
We’ve covered the basic sections you need to include in your pitch. But there are other things to consider covering to convince investors that your idea is worth their time and money.
While pitching any idea, no matter how sound, you are inviting pain for the receiver. Hence to win his confidence (and be confident yourself) you need togather enough mass before rolling your pitch. Try talking to a few colleagues to some extent, take feedback for other catalysts (customers...
You’re probably raring to get your book out there, but before you release it into the wild, it’s important to get it reviewed. Firstly, it’s a good idea to give it to a couple of ‘beta readers’ who are willing to give you honest, constructive feedback. They will be able to...
01. Brainstorm and refine your business idea You might already have a great business idea that you can’t wait to start, or maybe you’re still in the early brainstorming stages of finding your niche. If the latter applies to you, think about what you’re passionate about and what skill...