Why register a trademark or patent a name? In the competitive and constantly changing digital marketplace, a trademark is a very valuable asset. It differentiates your business and the quality of your products from those of your competitors. Your trademark carries your reputation with it, and rei...
Learn all about registering a trademark and business name for your ecommerce business in the United States.
And that, of course, means conducting a business name availability check. If you overlook this step of starting a business, it can lead to issues with trademark infringement laws, advertising confusion, and a brand identity crisis. Luckily for you, there are four easy ways to check if a pro...
Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A trademark could be a word, phrase, tagline, or logo associated with your product or ...
Starting a business is a pursuit that appeals to many, but not everyone knows where to start. This guide will walk you through the elements of starting a business and explain what you can expect as you embark on the journey.
But the process can also be a hard stop for business owners struggling to find the perfect balance of wit, relevance and personality. Some people are lucky to have a name from the beginning that they're excited about, says Evan Horowitz, a small business growth expert. "But often times ...
Choosing the perfect business name for your venture is an essential step on the entrepreneurial journey, significantly impacting the process of how to come up with a business name. This important decision not only defines your brand’s identity but also affects customer perception and recall. ...
If you are wondering how to patent a name, you might be a bit confused about which type of intellectual property protection you actually need. You cannot actually patent a name because patents are reserved for inventions and designs for machines, human-developed plants and decorative items. A ...
while a trademark is a form of legal protection for that name, preventing it from being used by another business. If you're wondering how to trademark a business name, the process involves registering it with the United States Patent and Trademark Office (USPTO), giving you nationwide protectio...
Intellectual business property refers to intangibles like the company’s name, logo, content, creative ideas and original creations.— Getty Images/relif You can safeguard your business’s physical assets like the office, goods and equipment with an insurance policy. But how do you protect intangibl...