That’s why it’s important to understand search engine optimization (SEO). Knowing how to optimize your website for different search ranking factors gives you more influence over where your site appears in search engine results pages (SERPs), how many people see your website, and who ...
Optimize your site for the mobile-first index 1. Speed up your site There are a number of tactics to focus on in order to be ready for the mobile-first index. When it comes to conversions and overall user experience (UX), we recommend starting with your site speed, specifically focusing ...
Marketing Research 2025: 4 Emerging AI Trends to Watch Custom content for SurveyMonkey Playbook Protect Your Brand with Intelligence-Driven Strategies Custom content for Storyful Webinar - on demand How to Optimize Digital Ads to Boost Creative Effectiveness Custom content for Kantar ...
Interaction to Next Paint (INP): This is Google’s newest metric, recently replacing First Input Delay (FID). This metric is used to measure how fast your website reacts to user interactions. This newGoogle algorithm updatehas started to roll out globally by the end of August 2021. The C...
Let’s look at five specific reasons to optimize your site immediately and to continually optimize your site over time. 1. Make your website useful for your specific audience Marketers sometimes feel as though they’re at odds withGoogle. The search engine fails to rank their best content, fo...
In this article, we’ll cover everything you need to know about featured snippets and how to optimize your website content for maximum visibility. Key Takeaways Featured snippets, which appear at the top of Google’s search engine results pages (SERPs), are an effective way to outrank compe...
They often forget to optimize one seemingly-minuscule aspect of their blog or website. That’s right, we’re talking about category pages. You should be using category pages to help both potential customers and Google crawlers understand your content. Let’s take a closer look at why you ...
Your lowest-hanging fruit is to identify which phrases you already rank highly for. These will be the easiest to get featured after you optimize for answer boxes (more on this below). GoogleSearch Console showswhich search queries send you clicks. To find that report: ...
However, it’s not just about optimizing for search engines. You also need to optimize your website for conversions by guiding visitors toward a specific goal, such as joining your email list or buying one of your products. This way, you can give your audience exactly what they want and ...
In this article, we’ll look at why URLs are so essential for SEO. Then we’ll share four ways to optimize your links for search engines. Let’s get started! Why Optimizing Your Links Is Important for SEO SEO is a marketing technique that aims to improve your website’s visibility and...