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To this effort, I recently prepared a follow up to my “SEO 101” internal presentation, creatively titled “SEO 102: SEO and You,” where I talked about the various ways you can address and enhance SEO. And while SEO 102 was intended as an internal document to optimize our practices, ...
How to Identify It & Optimize for It What Is Search Intent? Search intent is a user’s main goal when they enter a query into a search engine, which could be to find information about a specific topic, to visit a particular webpage, or to make a purchase. Think about it this way: ...
That’s why it’s important to understand search engine optimization (SEO). Knowing how to optimize your website for different search ranking factors gives you more influence over where your site appears in search engine results pages (SERPs), how many people see your website, and who ...
Yes, mobile optimization is important for SEO and will impact your ranking on search engine results pages. Optimize your SEO content for mobile to increase your chances of ranking higher on search engine results pages. Does site speed impact SEO? Yes, site speed impacts SEO. Search engine crawl...
website is about and what kinds of questions your pages can answer. There are many ways you can optimize your site to help search engine’s understand your pages, but the two biggest things you can do are lay out clear keyword and topic themes and acquire high quality backlinks to your ...
These are mostly intended to aid visitors in understanding the image if it doesn’t load or if they use a site reader. Search engines will also utilize the image’s alt text to determine what it is and present it in the image search results. Keep descriptions succinct, natural, and factua...
How to Optimize WordPress Performance to Improve SEO How Google’s Algorithm and Guidelines Affect SEO Google and other search engines use advanced algorithms to understand the pages on your website and then rank them appropriately in search results. The goal of these algorithms is to place the ...
Optimize your images for WordPress SEO To enhance both your user experience and image search visibility, you should compress and appropriately name your images. And don’t forget to use descriptive alt text! Secure your website with SSL
Paid results don’t always appear on search engine results pages (SERPs). When they do, they usually appear at the top with a "Sponsored" or "Ad" label. Like this: PPC can give you immediate visibility for high-value keywords, whereasSEO can take weeks or monthsto show results. ...