Imagine sending 20,000 emails, but only 200 recipients bother to open them (1% open rate). Then, you know you’re probably not talking to people who want to hear from you; or your subject lines aren’t compelling enough to motivate them to click. Either way, your email marketingstrategy...
Email Deliverability: How to Ensure Marketing Emails Get Seen Email deliverability measures how many of your emails are received and don’t end up in spam. It’s a measure of how well your email marketing works. On this page What is email deliverability? What factors influence email deliverabil...
Email Marketing: How To Get Your Emails OpenedGerry Black
Editor’s note: Looking for email marketing software for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs. But fear not, marketers. You can still create emails that get read. Below is Business News Daily’s comprehensive guide to sending...
Email marketing is a type of digital marketing strategy where emails are sent to nurture leads and convert them into customers.
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#3 – Prepare content for your emails There will be some content that you will need to get ready for when you setup your email provider later on. This usually includes: Welcome email– make this as engaging as possible and let your subscribers know what to expect. If you’ve got an opt...
Use a recognized email marketing software for sending bulk mail Unless the mail is official and targeted to an individual or another firm, sending bulk emails through an official email id is not good, as there are limits on the number of email IDs that can be reached in one go. Most of...
In an era flooded with information, great efforts should be made to help users effectively access the marketing email content and make fast, informed purchase decisions, thereby achieving a win-win result for both enterprises and users. The content is of great importance to a marketing email, as...
For others, long emails are a conversion killer. Testing copy length is less about adhering to one approach than the other and more about diversifying your email marketing strategy. If the longer format in your test version works better than expected, consider it an opportunity to delve into ...