Before you name your next product, consider the angle you want to take with your name and how that can influence your potential buyer’s critical first impression of your product. (You have more influence than you think!) With a consciously chosen angle, you can spark interest, capture atten...
I had already named part of the product “Scenes” – the data visualizations that make up Vizia. Scenes is a great name for data visualizations, as it evokes storytelling, beautiful landscapes, an interesting situation – which sits perfectly with my belief (and what we built Vizia to do) ...
Look at Word and Docs by Microsoft and Google. Those are relatively – actually incredibly – simple product names, but they work. Those product names have become a commodity, and everyone will know what you’re referring to. But naming something is not just a matter of making it easy to ...
The product that an entrepreneur develops and releases to the market is herintellectual property. As the product’s creator, she has the right to profit from it if she chooses. To protect her intellectual property from others trying to profit from her creation, she might search for how to co...
How to Patent a Name Learn More → The product that an entrepreneur develops and releases to the market is herintellectual property. As the product’s creator, she has the right to profit from it if she chooses. To protect her intellectual property from others trying to profit from her crea...
A common pitfall in choosing company names is to settle on a name tied too closely to your current product or market. When you name your company too narrowly, you run the risk of a name that no longer fits. Particularly, if you later add other products, pivot away from your current pro...
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First, you need to start the prep work. Let's look at the 5 steps to take before brainstorming a name: Define your product, service or company: understand exactly what it is that you are bringing to the marketplace. Be specific and concise (think elevator speech). Define the market: ...
Hi Brian, I’ve been trying to upload my product line into the Amazon Seller Central catalogue for about 2 months. I tried adding one by one which did not went well and then uploaded at least more than 20 excel files where I ALWAYS get errors. It’s a very frustrating process and Ama...
While not true in all cases, it's often good for small businesses to choose a name that relates to the service or product they offer. Not only can this simplify branding and marketing, but it also helps introduce your business to the market in clear, uncomplicated terms. ...