When you monitor social media, you will find that it is a different activity from social listening. If you’re monitoring, you’ll be able to respond appropriately. When you practice social listening, you’re looking for brand names and keywords related to your business so you can use them ...
Once you know which KPIs you’re going to measure to see how your social media strategies will pan out, you need proper tools for actually measuring them. Some social channels, like Facebook, Twitter, and Instagram, offer detailed analytics for business profiles. However, even if you can acc...
Check out our made-to-measuresocial media analytics solution for agencies. Why should you collect and analyze social media data? Social media data is the information that is collected from a company’s profiles across different social media networks such as Facebook, Instagram and Twitter, LinkedIn...
Tools such as Hootsuite, Buffer, and Sprout Social allow you to schedule your posts in advance, track analytics, and monitor mentions and engagement all in one place. This means you can focus on the more important tasks of running your business, while still maintaining a consistent presence on...
Social media analytics are key to better social marketing results. Learn which metrics to track and how to use them to improve your strategy.
Social sentiment analytics is an important tool for modern marketers. By understanding how your audience feels and reacts to your brand, you can improve customer engagement and direct interaction. Here are some of the benefits of social media sentiment analysis: Understand your audience Your mentions...
Social sentiment analytics is an important tool for modern marketers. By understanding how your audience feels and reacts to your brand, you can improve customer engagement and direct interaction. Here are some of the benefits of social media sentiment analysis: Understand your audience Your mentions...
Today, crunching the follower count on your social media account alone isn't going to cut it. There's so much to consider, like the dozens of metrics you have to monitor on different platforms, making it all the more challenging to have a consistent and unified approach. And let's not...
Social media monitoring refers to how customers and potential customers respond to digital content, while social media management refers to your general social media strategy. As you monitor what’s being said online, whether directly or indirectly, you can identify your most successful platforms and...
Making a good social media analytics report is key to see if your social media plan works well. By adding important metrics, you can learn a lot. This includes how your posts are doing and where you can make them better. Engagement Metrics: Likes, Shares, Comments ...