When you monitor social media, you will find that it is a different activity from social listening. If you’re monitoring, you’ll be able to respond appropriately. When you practice social listening, you’re looking for brand names and keywords related to your business so you can use them ...
Monitoring tools also track your competitors’ social media activity so you can understand their strategy and audience engagement. For example, if your top competitor has more followers but almost no engagement on its pages, you might conclude that its content isn’t resonating with the platform’...
KidsGuard Pro can be of great help if you want to monitor social media apps. Not only can you see the sent, received and even deleted messages from the specific platform, you can also check the individual app notifications and exchanged media files. Most importantly, a remote screenshot of ...
4. Monitor social media activity and engage It's not just about broadcasting your message; it's also about listening to what customers have to say about your brand. Engagement is a two-way street. You shouldn't just post and ghost. Respond to mentions, answer inquiries and engage in meani...
Discover how to secure your social media accounts with these five tools and apps. Listen to this article: Where to subscribe:Apple Podcasts|Spotify|YouTube Music|YouTube|Amazon Music|RSS #1: Get Alerts on Suspicious Activity One way to keep tabs on access to your social accounts is toinstall...
There are many social media KPIs, but pick the ones that match your unique goals. Use the right tools to monitor each metric. Semrush’s Socialtoolkit offers features for posting, analyzing brand mentions, studying performance data, and monitoring competitors’ tactics. It’s an all-in-one re...
Social MediaSocial TVWOMTV AdvertisingSocial TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered as a bad thing for TV advertisers. While there can be distraction from the ads, ...
You can also filter all activity by platform, message type, tags, and even language. The next section that caught my attention was “listening.” (Surprise, surprise.) This is where you can find all the juicy social listening tools like: ...
It’s important to understand how social media marketing impacts SEO as well. Google has made it clear that social media likes, shares, and backlinks are not direct factors that help in rankings but, there is a connection between social media activity and search engine rankings. Though your ...
Determine consumer trends to aid in the development of social media advertising. To find new and better ways to measure social media activity, optimize content to further encourage community interaction and engagement, analyze competitor activity, suggest improvements to increase performance, and set goal...