“The PR industry’s focus on measurement and analytics is helping to improve its value and reputation. It is enabling us to recruit and retain talent. The use of dinosaur metrics continues to decline,” said Francis Ingham, Director General, PRCA and CEO, ICCO. Why should you measure PR?
If you can't measure it, you can't manage it. (如果不能衡量,就无法管理。)——Peter F.Drucker 这句话同样适用于 PR 的工作中,衡量什么,以及以什么方式衡量。对于我这种 agency PR 而言,流量和转化比品牌形象建设更重要,所以我需要衡量的是:媒体流量,媒体曝光的数量(新闻稿也好,测评也好),以及到达网站...
INSETS: Reaching the target audience.;Best practice in PR evaluation..CowlettMaryEBSCO_bspMarketing (00253650)Cowlett, M. (2000). How to measure the effectiveness of pr. Marketing, Dec. 14, 37.
How to measure effectiveness of PR campaign 来自 EBSCO 喜欢 0 阅读量: 58 作者: RR Bumsted 摘要: The article discusses ways to measure the effectiveness of public relations (PR) campaign. Quantitative measurements are not suitable for PR programs that aim to increase sales. Qualitative ...
If you have found yourself in a public relations position, or if you would like to take charge of your website or small company’s face, keep reading to learn how to measure the success of a PR campaign.
Wonderinghow to measure PR ROI? To make sure you are on the right path, we’ve identified14 proven PR KPIsyou’ll want to consider tracking. 2. Select your target audience If your goal is toincrease brand awarenessaround your new product line of diapers, you probably aren't going to be...
For example:You could base your PR ROI from the amount of inbound links and conversations brought to your site as a result of any PR. For more ideas ofPR metricsto track, check out Stephen Waddington's blog onhow to measure PR.
We’ve identified 14 proven PR KPIs you’ll want to consider tracking. Always begin with the items that drive greatest business impact. And don’t forget to measure your performance against your competitors in these categories as well. 1. Active coverage 2. Potential reach 3. Share of voice...
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Feasibility and acceptability of cell phone diaries to measure HIV risk behavior among female sex workers. AIDS Behav. 2014;18(12):2314–24. Article PubMed PubMed Central Google Scholar Duby Z, Hartmann M, Mahaka I, Munaiwa O, Nabukeera J, Vilakazi N, et al. Lost in translation: ...