To measure your goals, you need to know which metrics or KPIs (key performance indicators) to track. You can’t randomly track some metrics without knowing how they affect your goals and objectives. Perhaps they
Marketing metrics should align with your business goals. They can help marketing teams understand how to allocate budgets, and measure the impact your marketing strategies have on your business. Customer lifetime value Lifetime value (LTV) is the average value of a customer for your business over...
Measure Your Influencer Marketing Campaigns with Influencer Analytics Click me → 2. Engagement Rate Audience engagement gets a lot of attention because it’s so easy to measure. For starters, you can see how popular an influencer’s post is by simply looking at how many likes, comments, and ...
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale....
Ready to try what made us famous? Create custom email campaigns, measure performance, and turn insights into results with Mailchimp’s email marketing tools. Sign up Create a measurement plan in 3 steps 1. Choose your timing.You should track email performance on an ongoing basis. But before ...
How to Measure a Digital Marketing CampaignMartin Kihn
When you can’t measure with money, how do you measure your digital marketing campaigns? Well, it comes down to knowing exactly how to see whether success has come in. From yourSEO services, to your Google Analytics investments, you need to be able to measure whether or not your campaigns...
One of the most popular ways to measure the success of marketing efforts is to look at the impact on sales, as an effective campaign should ultimately drive more customers to purchase your products or services. How to improve sales Dive into funnels: use customizable funnels to track and analy...
Below, you’ll learn how to use the right KPIs to measure the success of your efforts for the most common content marketing goals. Lead Generation If your primary goal is to increase revenue for your brand, marketing’s primary role is to gather more leads — and content can drive your ...
You can increase the likelihood of campaign success if you base your programs on specific goals, emphasize what makes you unique, and reach out consistently. Read on to learn more about why marketing campaigns are important and how you can create a successful marketing campaign for your own comp...