When you can’t measure with money, how do you measure your digital marketing campaigns? Well, it comes down to knowing exactly how to see whether success has come in. From yourSEO services, to your Google Anal
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital...
Marketing metrics should align with your business goals. They can help marketing teams understand how to allocate budgets, and measure the impact your marketing strategies have on your business. Customer lifetime value Lifetime value (LTV) is the average value of a customer for your business over...
Example– You might measure your goal of acquiring the skills to increase organic website traffic by determining that you will have completed the necessary training courses and gained the relevant experience within two months’ time. Achievable / Action-Oriented / Agreed Upon– Create consensewith al...
term outcomes of the organization.While sometimes it may be as simple as driving more people to donate, it can become more difficult when dealing with driving awareness or behavior changes. This resource will help you to measure your impact using one of our favorite tools, the marketing funnel...
1. The truth test. Are we measuring what we set out to measure? 2. The focus test. Are we only measuring what we set out to measure? 3. The relevancy test. Is it the right measure of the performance measure we want to track?
The Benefits of Digital Marketing and How to Take Advantage of Them How to Create an Effective Digital Marketing Strategy The Different Types of Digital Marketing and How to Use Them How to Measure the Success of Your Digital Marketing Campaigns Tips for Optimizing Your Digital Marketing Efforts fo...
Discover the key steps, skills, and strategies to break into digital marketing in 2025. Learn how to stay ahead of industry trends, master essential tools, and build a future-proof career in this fast-evolving field.
Below, you’ll learn how to use the right KPIs to measure the success of your efforts for the most common content marketing goals. Lead Generation If your primary goal is to increase revenue for your brand, marketing’s primary role is to gather more leads — and content can drive your ...
The first goal in most content marketing strategies is to enhance brand awareness. Your aim? Get your brand in front of more eyes and make it memorable. Here's how to measure and improve your brand awareness metrics: Impressions: This shows how many people have seen your content. High impre...