Social visibility is the measure of how prominently your brand appears on various social media. It’s about ensuring your posts don’t just blend into the background but become a pain point that sparks discussion and builds a strong social identity. This visibility extends beyond mere views to...
It is crucial for maintaining the integrity and credibility of any study, research, or analysis, as unreliable data can lead to incorrect conclusions and flawed decision-making. The purpose of ensuring data reliability is to provide a solid foundation for drawing meaningful insights and making well...
Underpinning the credibility of measurement results: how to combine the skills of both the OIV and the international measurement infrastructurecomparabilitytraceabilityfoodanalysisThe International Office for Vine and Wines (OIV) is an intergovernmental organisation of a scientific and technical nature, with ...
Next, choose your formula for brand valuation. When it comes to learning how to measure brand value, we often recommend using a few different calculations. Ideally, rather than just using a cost-based evaluation or a brand equity valuation, you’d combine the two. Using multiple methods to e...
Similar to NPS, CSAT allows you to measure your customers’ satisfaction either numerically or with pre-made text answers ranging from “Bad” to “Great.” Customer satisfaction scores can be a great way to break up the monotony of a series of questions in your survey. You can also ...
Ultimately, Jim's company, Contoso, was able to bounce back from its security breach; Contoso was lucky enough to catch its software-quality issues in time to prevent further damage. Although damage to the company's fortunes was minimal, the incident cost Jim credibility in the short term. ...
No tool can measure “reputation” or “awareness” or “credibility” by itself, but can produce usable data if we break those areas down into suitable metrics. For example, “awareness” could be quantified by “page views + a survey of a statistically valid sample”. Half the battle ...
This has a multifold effect: it enables you to participate in conversations, control the narrative if it takes a negative turn and improve your presence. All of this helps you figure out how to measure brand awareness and boost it more holistically. ...
This combination of primary and secondary research can help you create a thorough SWOT analysis, which is an insightful way to measure and evaluate your overall business outlook against your competitors. To do this, create a table with four quadrants, where you'll rank your business’ strengths...
The p-value hypothesis test does not necessarily make use of a preselected confidence level at which the investor should reset the null hypothesis that the returns are equivalent. Instead, it provides a measure of how much evidence there is to reject the null hypothesis. The smaller the p-valu...