How do I create a marketing campaign? Here are 5 steps to help you create campaigns that are systematically designed, executed, and measured. 1. Set measurable goals Campaign goals focus your efforts and help you make decisions that improve results. Each campaign should have aspecific, measurable...
Marketing campaigns are as varied as the brands that use them. Whether you’re usingemail digital marketing, search engine marketing, or some other marketing channel, successful campaigns have some essential traits in common. Once you understand how to create a marketing campaign, you’ll be ready...
Now that you've nailed down your target audience and established measurable metrics, let's dive into the heart of your marketing campaign:crafting compelling messaging and creative assets. This is where you differentiate yourself from the competition and truly resonate with your audience. Developing a...
the marketing data generated by these campaigns can feel less like a record of your successes and more like a general soup of information. For this reason, many companies use the marketing campaign reporting process to compile, organize, and analyze marketing data. Here’s what a marketing repor...
A marketing campaign brief provides direction for the campaign and keeps everyone on the same page. Use this marketing campaign brief template for success. Managing all of the moving parts of a marketing campaign is easier when you have a clear plan to guide the way. That’s why more market...
An effective marketing campaign message needs to resonate with your target audience and leave a lasting impression. To craft an emotionally engaging campaign message, consider the following elements: Brand Identity:Align your message with the company's overall brand voice, tone, and values. ...
There is a good chance you will be using more than one type of software to manage your event marketing campaign. Whether that be a marketing automation platform or a customer relationship management system (CRM), you’ll need multiple tools in your arsenal to handle all the valuable data that...
First things first, before getting started on planning a campaign, you need to have established the overall intended marketing goals. 1. SMART (Specific, Measurable, Attainable, Realistic and Timely) goals are a great way to start to ensure your objectives are focused and achievable. ...
If you want to widen your business’s reach, it may be time to consider creating a new marketing campaign. Inbound marketing is a type of marketing that can be both low-cost and highly effective, often targeting those customers who are most likely to convert anyway. Inbound marketing contin...
How can they achieve global consistency and local relevance in a new campaign or launch? Pitfalls abound, but it is possible. Global marketing campaigns can work despite the company's structure, balancing the needs of global and local, whatever the organisational model. Prioritising collaboration ...