A well-planned promotional strategy is vital for a successful event. Theseevent marketing tips and ideaswill help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways...
8 Steps to Create Your Perfect Event Marketing Plan There are endless opportunities to justify your event marketing efforts. But with any business endeavor, a solid plan is essential for success. Follow these five foolproof steps to create a successful event marketing plan that ensures your next o...
In the past few years a large number of studies have been published examining the various practical and theoretical aspects of event-marketing and event-sponsorship. The academic research aims to explain the effectiveness of these marketing communication tools. Primarily the elements of recall and ...
From the professional leagues to neighborhood competitions, a sports event’s success depends on itsevent marketing. Whether you measure success by how much money the event brings in or how much fun the participants and audiences have, successful marketing means a successful sports event. Of course...
1. Establish SMART Event Goals Don’t worry, we already know how smart you are. SMART is just an easy-to-remember acronym to ensure proper goal setting. As with all marketing campaigns, the first few steps are always the most important. ...
Follow these steps to create an event marketing plan that gets results: Start with the basics.What is your event, when will it be held, where is the venue, and what is the purpose of the event (i.e., to raise brand awareness, gain new sales leads, etc.) ...
How To Market an Event: Best Practices 1. Define Event Marketing Goals What is the goal of promoting or marketing your event? At the first glance it’s fairly obvious: get more attendees to register for our event, but we can be more specific. For example, we can break down the marketin...
In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions. In this post, you will learn more about this strategy! We will cover the following topics: What is Event Marketing? What are the benefits of this strategy? What are the main types of...
Event Plan Template Use this free Event Plan Template for Excel to manage your projects better. What Is an Event Plan? An event plan defines how an event will be executed. It addresses all the components of an event such as the start and end dates,budget, venue, marketing, attendees and...
Event marketing strategy tips 1) Map your events to the buyer journey Whether hybrid, virtual or in-person, don’t limit your events to one stage of the customer journey. The beauty of events is that they can influence every stage, depending on your goals. For example, you can nurture le...