Though it may notsoundlike it, offering product subscriptions is a marketing decision. Giving your customers a way to subscribe positions your products as everyday essentials. Building asubscription business modelmay take more work than other marketing tactics, but it is an extremely effective way t...
Marketing products is seldom a one-person job. You're most likely going to need a team of like minded people to help you successfully market your products. With the right team, you can work together to create effective marketing campaigns that will engage customers and drive revenue for your...
The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you to define your marketing options in terms ofprice, product, promotion, and placeso that your offering meets a specific cus...
Building an online community is a great way to promote not just existing products but new ones too. You can even organize a focus group to test your new products before you bring them to market. Simply engage with your community, discover the biggest supporters of your brands, outreach to ...
3. Market Your Products on Social Media You probably already know that social media is vital to product marketing. But we’re not just talking about logging into Facebook, writing a 30-word post about your product, and blindly praying that you get some new leads. ...
and it can pay off to have community members sing a product’s praises before you go to market. You can also incentivize your customers to write testimonials as part of a competition or incentive program. If they’ve already loved your products in the past, they will probably love the new...
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Blog/Marketing/How to Use Storytelling to Market Your Products Storytelling isthething that sets brands and products apart from their competitors these days. Your brand probably already uses storytelling in your marketing in some way, but it might not be conscious. You focus on the user and the...
Sean Ellis recently sat down with us and explained how to bring products to market. You should listen to this interview for ideas on how to get to product/market fit, how to measure fit, and how to survey your users so you can improve fit. If you don't k
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