It can be confusing and overwhelming.If you want to learn how to market yourself professionally on social media, try these 6 simple strategies. 1. Try out automation Ask any computer engineer and they’ll tell you that if you’re doing things more than once, you ought to find a...
How to market on social media? Define your goals and objectives Defining your goals and objectives is essential to creating a successful social media marketing strategy. First, sit down and ask yourself, what do you want to accomplish with social media marketing? Do you want to increase your ...
You’re probably already engaged in some form of social media marketing, but in order to stand out from your competitors in a crowded market, you’ll need to become a social media marketing master. Thankfully, conquering social media marketing is a lot easier than it used to be. If you’...
Once you’ve decided on an event hashtag, consistency is key. Keep using the hashtag on anything relevant to the upcoming event, and encourage your attendees, speakers, partners, vendors, and sponsors to also use the hashtag when posting about your event. Also, during the event, make ...
10 tests to try on your Google+ posts Publish at a different time Publish on a different day Experiment with different formatting (bold, italic, strikethrough) Add custom hashtags to your posts Vary the length of the update (anything from ultra-short like tweets or ultra-long like mini blog...
Social media managers must convey how findings on social translate to the big picture. Reputation management All of the tasks outlined above contribute to a business’ online reputation. Anything—from a customer question gone unanswered to the wrong influencer partnership—can result in an unintended...
Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for. Taking that first step, to start using social media to market your small business can be overwhelming...
You have to create canned responses—saved messages support reps can roll out when responding to customers. These replies cover anything from general “thank yous” to specific concerns. Luckily, AI capabilities such as Suggested Replies in social media management tools like Sprout automatically ...
Innocent, Tesco and Oreo. They use humour in their social media accounts, and people like it. Many of Tesco’s sassy responses to customers have become infamous. Just because our brands haven’t got anything to do with humour, doesn’t mean we can’t use it as part of our brand ...
When customers complain about food being overpriced, it may be because they are visiting from out of town and aren’t used to the market cost, or because they didn’t enjoy their meal as much as they hoped, and felt it “wasn’t worth the price.” How to Respond: Try to put ...