How to create user personas Making the most of your user personas What is a user persona? A user persona is a profile of your average customer—or types of customers—and how they tend to behave. You're basically creating a fictional character to represent your customers, so it's definitel...
I see a lot of confusion over this concept of transformation. Writers can normally nail the change (weak to strong; bad to good; cynical to optimistic), but it often comes from a weird place that doesn’t sit quite right with what we know about the protagonist. Or it’s too big of ...
5 steps for writing a story Examples of stories How to write a story FAQs What is a story? A story is a connected sequence of events, whether real or fictional, shared through books, movies, or everyday conversations. Stories serve various purposes—they entertain through novels and films,...
Here are another ten essay topics to practice in university – working with such texts is a pleasure.They are perfect for sharpening your imaginative thinking and persuasive skills, and they are captivating enough to discuss with friends or relatives. Let’s go! The games people play and the m...
Study 1 establishes that a construct that is new to endorsement research, certainty of meaning, helps to advance understanding of how character endorsements operate. Study 2 shows that character endorsers buffer a paired brand against scandal. The authors conclude by discussing theoretical and ...
"I was known as a fictional character on television with lines that were written for her with an attitude that was portrayed in a way by other people. So for a lot of people, their first impression of me was as a 13-year-old girl [singing] the kinds of songs that she should be si...
Kelly takes to craft new and interesting characters for this series. In Fiddling with Fate she introduces a new character in Shirley Byrd, an elderly woman who lives in the family home near the winery. The house looks like it could collapse any minute. Hattie notices her sitting on her ...
You will have written a book that is merelyaboutsomething, rather thanfor the purposeof something. So what can Creative Nonfiction bring to your memoir? Resonance. Relatability. Accessibility. And how will it manifest itself? By triggering the theater of the readers’ minds so they can feel the...
Before diving deep into your brand, develop a clear grasp of your playing field. Conduct market research to define your target audience as well as direct and indirect competitors. Target audience:First, understand your ideal customers. Create buyer personas, or fictional representations of them, by...
with it. I flung my “Is this the best use of this concept?” worries to the wind, and sat down and wrote the first thing that came to me, the idea that tugged at my heart – a near-death scene where I encountered my most precious fictional character,Kevin, from beyond the grave....