Running a successful PPC campaign is all about organizing your campaigns and ad groups effectively, choosing the right keywords, and targeting your audience with precision. You’ll want to manage your budget wisely, craft relevant ad copy, and continuously optimize based on performance data. And re...
Therefore, it is important to calculate the return on investments (ROI) of all your ad campaigns. To do this, you’ll want to consider not only the profit you receive from a conversion, but also the conversion rate of your PPC leads. A high CTR means nothing if none of the clicks ...
Amazon PPC campaigns allow sellers to advertise their products on the most popular ecommerce platform available. Here's how to do it right.
Great article Manick with a lot of good tips. We’ve certainly had clients come to us for SEO services without realising the time and budget needed to achieve desired results. So PPC has been the perfect vehicle for several campaigns and has worked very well with their overall marketing strat...
In PPC campaigns,landing page elementssuch as the imagery, sales copy, placement of the add-to-cart button or email opt-in form, social proof, and value proposition can all be tested. When using split testing for content, you can test elements such as your blog layout, tone of voice, ...
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can test your messaging, get real user responses, and adjust ...
With SaaS PPC, there's no one-size-fits-all solution. However, check out these recommendations to ensure your account is built to last.
Segment your campaigns to help report on statistics (Locations, brand vs non-brand, platforms being used, etc). Think about the time to manage everything. If you have limited resources, don’t have hundreds of campaigns!
Automation streamlines PPC campaigns and frees up more time to focus on bigger-picture strategies, like expanding your product line or enhancing your marketing strategies. Boosts your competitive edge Brands that manage their Amazon PPC stand out in the Amazon marketplace. They can survive competition...
How To Create PPC Campaigns For Your Clients' Holiday Shopify Stores For most ecommerce vendors, search marketing is an important channel to maximize sales volumes during the holidays. In 2013, Internet Retailer documented 10.3% growth in US online sales volumes over the prior year...