You can find this in the insights section of the manage page bar on the left. The Facebook Campaign Planner is mainly for media planners and agencies who are creating advertising campaigns and manage Facebook ads for multiple clients. It’s not something you need to experiment with unless you...
Jon Loomer PUBCAST: How to Prepare Facebook Ads Clients for iOS 14 During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, ...
targeted Facebook ads can help small businesses reach a substantial audience at a fraction of traditional advertising costs. Despite the potential reach, a lot of merchants stay away from Facebook ads due to their complexity.
Optimizing your Facebook ads starts with having a solid plan in place. You need to know your goals, what users you want to target, what imagery and messaging will connect with your customers, and where your ads should run. It is also important to determine how much you are willing and a...
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As a marketer with almost a decade of experience ingrowth-oriented digital marketing, I’ve developed creative tips for Facebook ads that blend visuals and text into dynamic, engaging formats. These tips, based on real-world testing and iteration, have helped clients increase clicks and conversions...
4. Leverage your customers in your Facebook Ads People tend to trust other people more … definitely more than they do brands. So, why not leverage your customers for your ad campaigns? In fact, there are multiple ways that you can leverage happy and engaged customers, such as: Use custom...
For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big money to generate any meaningful ROI ...
Reason 3:If you’re running ads for multiple clients on one account and that account gets shut down, you’re putting all of your clients’ ads at risk. How to Connect to a Client’s Facebook Business Manager as a Partner I prefer to connect to client accounts as a Partner because t...
How to manage Facebook Business Manager permissions By the end of this chapter, you should have everything set up and ready to start making Facebook ads to market your products or services. Facebook Business Manager: the basics Business Manageris a tool designed to be your primary hub on F...