Holiday shopping is already under the way and this year I am going to encourage you to plan ahead. I don't want you to miss out on what could be the most fun way to shop during the holidays. I also don't want you to miss out on any goodies. ...
To increase the views on your YouTube videos, you need to start by making it easy to find you for those already interested. You can only do that effectively when you know who those people are, and why they would want to see what you post. Starting there, you can work backwards to ta...
Use the questions above and work backwards by identifying the business results desired, the behavior changes that would be needed to make that happen, and the learning objectives and plan that would accomplish that (this is known as the Kirkpatrick model). Seek to use data to measure ROI (Phi...
The massive and sweeping emphasis on privacy is going to alter (and significantly inhibit) the way advertisers are able to target and track prospects. This might be the first time in the history of online advertising that we have actually gone backwards in terms of our ability to capture and ...
Relevance– to the eventual offer you will make. Consumption– of the content (after all, if they don’t consume the content — they’ll never click the CTA). Let’s start with… Step 1 – Write it Backwards If you want your blog post to convert, you need to know what a conversion...
After choosing a list of “e-book keywords” like the ones discussed in the previous section, it’s time to work your way backwards and identify what users were searching for before desperation led them to that keyword. A good place to start is with your general topic plus “who, what,...
Several calls came in in CONAD that year from children all looking for Santa. Air Force Col. Harry Shoup, the commander on duty that night, made sure each child knew Santa was on his way, and a tradition was born. A wrong number led to the traction of tracking Santa each year with ...
How much money do you need to save right now in order to make that happen? Using the same numbers and assumptions we just calculated above, we can work our equations backwards to find out how long we would need to save, and how much we would initially need to save. Ag...
Here are a few quick tips to dress up letters. 1. Experiment with different sizes of letters. 2. Try putting one in bold, italics, or backwards. 3. Stack your letters on top of each other. Try vertical alignment. 4. Put one letter in a shape of some sort (like a circle, square,...
You should make sure you’re allowed to use the background you use in your meeting. To keep things legal, we’ve collated a list of great places to source backgrounds you can use. Unsplash gives you the most flexibility as the images are entirely royalty-free. ...