When making plans for the upcoming year, make sure to align them with the newest social media trends.Once you are solid on the client's numbers, platforms, and objectives, you should set monthly and quarterly goals.You can track these with a simple Google or Excel spreadsheet organised in ...
There are many ways to reach users in this stage, but the most important thing to keep in mind is that you want to attractqualifiedtraffic. Keep the focus on quality over quantity. Unqualified leads are much less likely to make it to the next step in your funnel (let alone to the bott...
One big mistake I see people do when starting out is writing without a person in mind. Think about what someone would Google to get to your article and think backwards. Search the terms you want to rank for and study all of the top results, a small article most likely won’t make Goo...
After choosing a list of “e-book keywords” like the ones discussed in the previous section, it’s time to work your way backwards and identify what users were searching for before desperation led them to that keyword. A good place to start is with your general topic plus “who, what, ...
Plan for the audience you want, then work backwards To increase the views on your YouTube videos, you need to start by making it easy to find you for those already interested. You can only do that effectively when you know who those people are, and why they would want to see what you...
How much money do you need to save right now in order to make that happen? Using the same numbers and assumptions we just calculated above, we can work our equations backwards to find out how long we would need to save, and how much we would initially need to save. A...
Relevance– to the eventual offer you will make. Consumption– of the content (after all, if they don’t consume the content — they’ll never click the CTA). Let’s start with… Step 1 – Write it Backwards If you want your blog post to convert, you need to know what a conversion...
Here are a few quick tips to dress up letters. 1. Experiment with different sizes of letters. 2. Try putting one in bold, italics, or backwards. 3. Stack your letters on top of each other. Try vertical alignment. 4. Put one letter in a shape of some sort (like a circle, square,...
Several calls came in in CONAD that year from children all looking for Santa. Air Force Col. Harry Shoup, the commander on duty that night, made sure each child knew Santa was on his way, and a tradition was born. A wrong number led to the traction of tracking Santa each year with ...
The Clifton Mill, an Ohio grist mill that dates back to the 1800s, gets a Christmassy makeover every winter when more than 4 million lights go up on the covered bridge. The display takes six workers about three months to build every year, and visitors can take in the stunning light sho...