The article suggests ways on how to realize a strategic plan. Emphasis is given on the need to keep strategies specific without getting lost in detail. There are a number of ways to building implementation considerations into strategy formulation, rather that treating strategy development separately ...
Many marketing automation tools include data and analytics to spare you the extra work. Just make sure they’re measuring the right metrics at the right frequency. You might track an ongoing marketing initiative once a month but you’d probably need to adjust that to weekly for a month-long ...
The goal of your marketing strategy is to show how you’ll beat the competition and maintain competitive advantage over time. Without one, you can fall into a habit of trying random tactics that don’t work together, spending too much time and money on things that don’t make sales—and ...
When your objectives are well-defined, measurable, and time-bound, you can keep tabs on how your campaign performs and make adjustments to your strategy as needed. This also helps everyone involved in your email marketing work towards a shared goal, because the markers of success are specific ...
How To Develop A Brand Strategy (Free Guide) Need help with branding? We specialize in strategy, logo, and web design. Book a call to discuss your project today! Book a call Whether you are a designer who wants to become a brand strategist or an entrepreneur interested in brand building ...
Looking to start a corporate social responsibility programme? Here's 8 steps to craft a cost-effective CSR strategy that benefits your employees and community.
Addressing these issues requires institutional changes, but there are much more direct ways most of us can avoid fatigue in our daily lives. One simple strategy is to make fewer daily decisions, tackling your to-do list over multiple days, or even removing some rote decisions from your day al...
Trading needs to be done with confidence (not arrogance), and being able to pull the trigger on a position when there is a set-up to make money will require the confidence that comes from looking to the past and knowing that, more often than not, this strategy worked. ...
How to develop an omnichannel marketing strategy. Collect data.Use aweb analytics toolto gain insights into customer behaviors and interactions across channels. Map the customer journey.Ajourney orchestration platformhelps visualize and manage personalized customer journeys in real time. ...
A solid trade marketing strategy can often be the X-factor that helps a given business pull ahead of the competition, especially if that business specializes in fast-moving consumer goods (FMCG). It’s also the key to establishing, building, and maintaining positive, long-term relationships with...