行为设计学:掌控关键决策 Decisive: How to Make Better Choices in Life and Work(2/14) 最旺的仔 资深职场人士,常常在理想与现实中摇摆第二章 避免思维狭隘 要或不要,能或不能:选择只有两种吗? 1. 多数成人对于“决定”的定义,是指我们必须在两个或两个以上的选项中做出选择,比如去吃快餐还是去吃三明治...
You may need to create a few versions of your logo to make it work across applications. If you have a text logo, for example, it’ll be almost impossible to read as a favicon or social avatar. Create a simplified visual version of your logo that works as a square or circle. Types o...
You may even want to drill down on specific communications channels like social media or customer service: How does your tone change depending on the situation? 3. Choose your business name Your company’s name is probably one of the first big commitments you’ll make as a ...
Each Snapple cap features a unique real-life fact that ranges from science, history, and world trivia so the brand decided to share these via messages too. These facts are meant to entertain and inform consumers as they enjoy their drinks. They’ve now become a trademark of the brand, addi...
Coca-Cola CEO James Quincey is hard at working trying to take the storied beverage giant to the next level. TheStreet talks with him about fourth-quarter results and the year ahead.
Businesses need to show their brand in every place to make it memorable. Applying your branding across all touchpoints gives it a cohesive brand story and fosters trust among the audience. Begin by integrating your brand into your: Ecommerce store:Choose a store theme that’s perfect for your...
ai want to make sure that i have included as many helpful materials as possable 我想要确信,我包括许多有用的材料尽可能 [translate] aWe hereby certify that the amount claimed hereunder represents and covers the unpaid indebtedness 我们特此证明在此之下被要求的数额代表并且包括未付的债务 [translate] ...
photos of the Diet Coke and Snapple on the fridge’s shelves, thanks to the small camera that’s embedded inside it. What’s more, he found that the fridge could hold much more data if a user connected the fridge to other Samsung devices through a centralized personal or shared family ...
Starbucks' biggest rivals are McDonalds, Dunkin' Donuts, and Tim Hortons. That's that coffee shop trade. Starbucks also is the top brand in packaged coffee, followed by Keurig Dr. Peppar Snapple Group, which sells the Green Mountain brand, and Lavazza, the family-owned Italian coffeemakers.12...
Newly demerged companies can take control of their futures. This means they can make important investment decisions, raise capital, conductresearch and development (R&D), and make marketing choices on their own without the need to consult with the parent company. ...