Small Business Find more customers, win their business, and keep them happy with tools that help you work smarter, not harder.Explore small business solutions Starter Suite Pro Suite Marketing Sales Service Commerce Productivity with Slack Small Business Pricing Data Back Data Bring together, understan...
But what you need to understand as a small business owner is that without performance analytics and understanding your target audience, you’re flying blind, like a ship with no navigation. This will waste time and money, so getting to grips with data from the get-go is critical. You don...
Understanding and implementing modern marketing techniques can make a big impact on your marketing team’s productivity and effectiveness, the growth of your small business, and ultimately, your bottom line. This e-book’s intent is to familiarise you with these five marketing concepts: Email ...
Running a small business marketing campaign is necessary to attract customers. Here is a guide to your next small business marketing strategy. Caroline PriceAuthor How to Create a Small Business Marketing Plan Marketing spend has become an essential component of small business strategy, and it contin...
Growing your business doesn't always mean getting new customers — it can also mean selling more to your existing customers. To implement this strategy, segment your market to identify the customers that are most likely to buy from you. This analysis can divide up your customers based on the...
A good strategy defines your business and helps you grow. It represents who you are and informs virtually every day-to-day decision that you will make in your business. More importantly, it helps keep you and your employees focused on your goals and mission. ...
Crafting an effective marketing strategy Protecting your business from threats that may undermine its future It’s hard to keep your eyes on the big picture when so many small but important details demand your attention. This is why it is good to have a partner, such as ZenBusiness. ...
Using customer relationship management software can make it easier to keep up your output. Form partnerships Team up with other small businesses and form a mutually beneficial lead generation collaboration. Ideally, choose a partner that isn’t a competitor but sells to customers similar to your...
The goal is always to make it easy for a customer to become a customer. The way to do that is to resolve purchasing fears, remove obstacles, and make it easy to be a customer. 7 ways to attract new customers and grow your business this year ...
A SWOT analysis can help you map out future plans for your business, making it easy to identify opportunities. We provide some examples to help get you started.