That said, making effective videos for businesses is a lot easier said than done. Fortunately, we’ve got it broken down for you. Keep reading to discover how to make great social media videos today: Have a Goal The first major step is to know the purpose of your video. This will not...
Discover the power of social media customer service. Learn what it means, tips, and examples on how to engage, support, and delight your customers online.
Rachel Handley Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and conte...
If you just want to make videos or practice for fun, and your budget is essentially$0, there is plenty of information here about how to make that happen. Articles about lighting gear, audio recording rigs, and filming on location – among dozens of other topics – are all over our site....
If you want to make video work for you, then get the latest video marketing news and afree gift“How To Use Facebook Live To Build an Audience“. Just click the image below… Great work – love the event’s video! Beatrice, Commerce Dorval ...
You can also feather (smooth or blur the edges of your video) your clip. Feathering is a great technique to spotlight the middle of the video frame, and focus the viewer's attention to that point. For more information, seeAdjust transitions, color, and other media properties. ...
Pay close attention to any questions or comments your audience posts. And be quick to address them, as that engagement could make or break a conversion or purchase. Consumers like feeling like they’re part of a community when they’re on your social media pages. More than1 in 5 social ...
testimonial: You might interview a customer about their experience with your brand and products, or ask customers to submit their own videos where they share their thoughts. This video testimonial from Wiley Publishing about Hootsuite’s organizational training program for social media is a great ...
So, how do you actually make a square video? Whether you’re on a computer oron your phone, you’ll need software to crop your video to a 1:1 square aspect ratio. And luckily, in this post, we’ll walk you through exactly how to do it. ...
Learn how to make a video for your business with this comprehensive marketing video production guide.