Produce the video Run A/B tests 1. Choose a campaign objective Before starting any new advertising campaign, be clear on what you want to achieve off the back of your video ads. Facebook calls this the campaign objective. Choose one of the following objectives that best reflects your ove...
On this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads for his digital products.
Getting started with Boosted is easy, you can sign in with Google or Facebook to create your free account. Then you will see available templates to make it easy to get started. Once you’ve started a project you will be able to go back to the My Projects tab to work on it a...
To maximize the value of video ads on Facebook and Instagram, I ask creators to develop different versions of the hook—the first attention-grabbing seconds of an ad. We can then sub these modular hooks in and out based on performance. The first seconds of a video ad are crucial on Face...
If you have that, you can actually get started with Facebook Advertising for as little as $1 a day. Hard to believe that would make a difference for your business, right? But it can. Let me explain: Facebook bills advertisers based on an auction system where ads “compete” for impress...
Learn how and when you should use Facebook Lead Ads to collect lead information without forcing users to leave their app.
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Make sure you watch a preview of your ad to get an idea of what it’ll look like to your target audience. Wrapping It Up Creating a video is much more difficult when compared to running an ad campaign on Facebook. However, if you know who your audience is, it will make it easier ...
How we used to encode video on Facebook Traditionally, once a video is uploaded to Facebook, the process to enable ABR kicks in and the original video is quickly re-encoded into multiple resolutions (e.g., 360p, 480p, 720p, 1080p). Once the encodings are made, Facebook’s video enco...
To help you separate from the Facebook advertising pack in 2019, in this guide, we’ll dissect and summarize the most promising ways that can help you with business advertising on Facebook.