Cold calling has been around for a long time; the first documented cold call was made in 1873. (I didn't even know there were enough phones around in those days to make it worth the effort.). And it doesn't have a great reputation: we've all received sketchy cold calls who tried ...
Effective cold calls are not totally random. They are made to people who have been identified as being receptive to the product being offered. For example, a broker might make calls to people who are active on personal finance discussion sites or who watch business television shows. Or, a su...
Prospects today are receiving more calls than ever before, so make sure your reason for doing so is relevant. You need to be solving a clear pain point for them. There’s nothing worse than doing cold outreach where what you’re offering is not relevant to the prospect you are trying to...
Cold calling is dead. But is it true? Not in the least. Since more companies have stopped making personalized calls in favor of digital marketing, cold calling can be more effective because fewer phone calls are being made. While it may be a little more challenging to get people on the ...
How Does Mailshake Make Cold Calling Easier for You? Mailshake’sbuilt-in phone dialeris a powerful tool that simplifies the process of cold calling, making it more efficient and manageable. The feature allows you to make calls directly from your browser, eliminating the need for any additional...
Few sales activities are harder than cold calling. But not to worry. This post contains just about everything you need to know to make flawless cold calls. If you follow this simple seven-step process, I guarantee that you'll be able to load up your pipeline with qualified leads. ...
Cold calls are certainly one of the most difficult activities for salespeople. A cold call is when someone randomly calls someone else. Seriously, do you think that approach is going to work? If you know you can help someone, does that make your phone call a “cold call?” I don’t ...
“Geez, I wish our sales people had the ability and initiative to make cold calls!” “Wow, you’ve got guts. I’m going into a staff meeting right now and cite you as an example!” The mayor’s reaction: “Please come in. I know your name, but how? From where?” (That was ...
A good product pitch should accompany an excellent cold calling strategy. Understandably, first-time sales agents may be full of nerves as they make cold calls. Speaking to clients repeatedly can help them build confidence and adjust their pitch accordingly based on customer feedback. Prospective cu...
2. Make a List of Your Ideal Prospects Once you know your goals, the next step is to research your prospects and list your ideal prospects. Remember, even though you’re cold emailing, you should still clearly understand who they are and what they care about. ...