“ We develop logos with context in mind: where will it live? What products will it need to be applied to? It means the finished product feels like the living, visual version of their brand story.”– Amanda Lee Smith, Partner at Monday creative In almost all cases, keeping your logo d...
With this in mind, your logo should be consistent with the rest of your brand’s persona. It’s important also to think about how your brand values might be incorporated into your logo. If sustainability is important to you as a company, how can you make this shine through from your des...
Good logos stick. Bad ones don’t. In this guide, you'll learn how to design a memorable logo, brainstorm concepts, incorporate feedback, and finalize your design.
How to create a logo through digital tools If you’re fluent in digital tools like Photoshop, Illustrator, Gimp, or Paint, you can begin here. It can also help to have a digital sketchpad or a drawing tablet. From there, scan your favorite hand-drawn logos or create them from scratch....
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Sure it might be possible to create logos or logo branding elements within Captivate but why not let Photoshop or Illustrator take care of that and just have the ability to import custom shapes from Photoshop and Illustrator? With the projects I work on there have been 2 instances where...
However, not all brands rely on figurative elements to convey their name or industry, as in the case of Apple. Tip The article “Branding: How effective are the best-known logos” presents valuable research and inspiration on the key elements of a successful logo design. For further ...
First, Create a canvas to accommodate the images. For example, I want mine to look like a promotional flier, where I can use empty space for extra designs, logos, text, or decoration afterward. Go toFile>Newand you’ll see the popup window with preset canvases or custom. I set mine ...
Brushes can be an essential tool when working with layer masks. They allow you to create custom shapes, textures, and effects on your photoshop mask. Here are some tips to make the most of brushes with layer masks: Use a soft-edged brush for smooth transitions between visible and hidden ar...
This how-to focuses on using custom shapes in Photoshop to explore possible ways to create a shaped-based logo. You will not be successful at creating your own logo without lots of patience. You might create a likable design on your first try, but more than likely it will a take a few...