With the storm barreling toward us, we knew it was time to enact our newly created crisis communication plan. For more than 9 months, my office had been working with staff members to craft a plan that addresses how to handle a number of potential crises, and now, we had an opportunity ...
Letters of recommendations are strange in that we all know what they are, but save for the people who are actually using them to evaluate a candidate, what happens with the letter is shrouded in mystery. Can a stellar recommendation letter make up for a less-than-stellar transcript? Are you...
It aims to deliver the “who, what, when, where, why, and how” in an easily digestible way. This style of writing developed to inform people quickly, which was crucial during times of crisis or important events like wars, natural disasters, and political upheavals. What is a news ...
Learning how to write a blog post that people will actually want to read (and still drives meaningful traffic to your blog) doesn’t need to be difficult. In this ultimate guide to writing a successful blog post, we’ll be covering everything from the basic mechanics to optimizing your con...
Since AU receives thousands of applications from academically strong students, your essays are your chance to stand out. In this post, we’ll discuss how to craft an engaging response to each of these options. Want to know your chances at AU? Calculate your chances for free right now. All...
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Crisis Management:Social media serves as a critical tool for managing public relations during different crises. Companies can respond quickly to negative news or public criticism, allowing them to control the narrative and mitigate reputational damage. ...
When brands speak up about an environmental crisis, they want their audience to also care deeply about the issue. A recent initiative by the nonprofit Potential Energy Coalition (PEC) aimed to engage a very specific audience – mothers – in conversations about protecting their kids' future. ...
Some of us moms have a problem with our attachment to our children, to the point where the bond can become unhealthy. Can we love our children but not let their choices or behavior make us crazy? Is some detachment actually a good idea? Is Detachment a Wall? The idea of detaching from...
‘I’d just like to be funded to make my art,’ that hasn’t been my experience of how the funding world works. You’ve always got to sell your ideas. I had to really think hard and make my case and say, ‘This is how it will help me develop as an artist but also this is ...