As you invest in high-quality assets, remember that Amazon reaches shoppers across many different devices, placements, and regions. It’s important to build assets that work well everywhere. Use the guidelines below to help you improve your creative asset quality and drive better brand aware...
Lighting: Natural light is best for video, so you’ll want to find a place with access to plenty of natural light, whether that’s outside or inside through a window. You’ll also want to make note of how light changes throughout the day so you can plan your shoot accordingly. Be s...
Start Creating Great Ads Today How to Make an Advertisement Define your target audience. Conduct market research. Decide on the ad format and platform. Determine the ad’s purpose. Choose a platform. Set your budget. Craft your message. Develop creative assets. Create a test mock-up. Create ...
While two emotions can coexist in an ad, it’s crucial to leave viewers with a positive feeling. Take, for example, the mix of joy and the ache of loss in Quaker Oats’ short film,“You’ve Got This,”produced by Uncommon Creative Studio, which ultimately ends on a joyful note. The ...
Playable ads take interactivity to the next level by providing users with a minigame that lets users try the game before they buy. This direct engagement lets users make a more informed decision on whether they want to install the game or not. If a user decides to convert, they do so wi...
Amazon sellers can now edit the creative of Sponsored Brand ads, solving the long-standing issue of the inability to edit ads. Learn more here.
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However, you know your business well, and we're all creative people, so that we can complete this workshop with what we already know. And later on, we can also expand on that by using actual data and performing deeper research. Now, we’re going to set timer for each exercise, and ...
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6. Naming Your Creative Agency: A strong creative agency name is essential for building your brand’s identity and recognition. It’s your first impression and can make or break how memorable you are to clients. A clear, impactful name can actually help set you apart from competitors and ens...