There‘s no one-size-fits-all approach to valuing a company. However, I’ve found that the time-revenue method is often the most reliable for determining a company‘s maximum value. It’s a method I‘ve used successfully with numerous clients, and it’s particularly useful in today's fa...
I’ll admit it: company core values enter the cliche zone more often than not.We work together. We strive for excellence in everything we do. We put our customers first.But truth be told, there’s a reason why they’re overused. Plus, the authenticity of a company’s core values (ev...
HOW TO…embed your company valuesThe article discusses how employers can embed their values in their employees. If an organisation has gone through a period of change, this could be a good time to re-evaluat...
Despite the credibility of authors like Collins and Peters, you’d be crazy not to be at leasta bitskeptical about the importance of company values. There are too many platitudes posted on too many placards on too many walls. There are too many leaders paying too much lip service to value...
Company culture refers to how an organization and its employees behave. It is defined by the shared values, behaviors, visions and perceptions among the organization. It is perpetuated by the way employees and leadership treat one another. A strong company culture is easy to identify, even from...
resources to collaborate. Another option is to work with a consultant or agency to breathe new life into your company culture. If you decide to work with a fresh pair of eyes, look for someone who specializes in employer branding and whose mission aligns with the values ...
Phase #1: Explore your values Acknowledge the need to create or revise the values of your company. We have had our current list of values at MFF for the past three years. We have changed so much as a team and a company in that time and we felt our values needed to reflect those cha...
1. Align your employees with your company values. Although many business owners subscribe to the false notion that employee morale is based on gifts, free food, Ping-Pong tables and happy hours, Rachel Lanham, a fractional CMO who advises early-stage startups, said the most important considera...
A value proposition is a short statement that tells your prospect why they should buy fromyour company.It is focused on outcomes. Your value proposition distills all the complexity of the value you provide into an easy-to-remember phrase that your client can easily grasp and remember. This he...
s all about the impression you make on the customer. Traditional marketing techniques (e.g., TV ads) and more contemporary strategies (e.g., influencer marketing) inarguably shape that impression and play a key role in getting your company’s message out to customers. But ideally, good ...