Caveat: There is no one-size-fits-all approach for what to include in a case study. But, in general, there is a recognized case study format with certain sections you should feature to make it clearer and more impactful. This format typically includes: Title:This should be concise and eng...
What elements of the case study your prospective clients might relate to In the example below, Cummins & White, LLP offers its clients an easy-to-read portfolio of cases. The grid format of Cummins & White’s case studies makes it easy for clients to choose a case that speaks to them...
It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study forma...
This may be easier said than done, but it‘s important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader’s interest. The primary goal here is to effectively communicate the key points and takeaways of the case ...
You have the steps for how to write a case study, but how can you make the content leave your readers wanting to learn more about your business? Here are some tips for writing an interesting and engaging case study: Simplify the client’s involvement.You and your clients are both busy. ...
How to write a case study: steps and format Now that we’re clear on what a marketing case study is (and isn’t), as well as why you should be producing them, let’s talk about how to actually write a case study worth reading. The elements of a case study include: ...
An intrinsic case study: you don’t concentrate on any problem, as you choose one unique case and analyze it without connecting to a particular concern. Although case study format may vary, all works of this type have a range of common peculiarities. So, what are the main characteristics of...
Pull quotes, sidebars, charts, graphs, and photos make interesting additions to your customer story's layout. If you don't know any freelance graphic designers, your freelance writer can likely recommend one. 7. Distribution Once your case study is finished, get the word out. Send it to ...
When writing your case study paper, it's important to follow the proper format and structure. Your paper should include an introduction, background information, a description of the case, analysis of the case, and a conclusion. If you're unsure about how to structure your paper, don't hesi...
designer, the cover images can take visitors to dedicated project pages where larger, high-fidelity images would be shown with more details about the project. If a UX/UI/product designer, take people through your design process. Show UX artifacts and design iterations in a case study format. ...