Take a look at our comprehensive guide on how to make an ad, with expert tips ranging from conducting market research to developing creative assets.
Romano, Andrew
If you don’t want to look like an ad, you can’t have the post act like an ad. That means avoiding hard sales pitches, having the same or similar posts go live too often, or providing little value in the post.You need to make sure any type of promotion you pay for is still ...
For instance, a consultant in your offline store may request contact information from a customer in order to make a reservation or add them to a privilege program. The customer is therefore agreeing to receive promotional and informational messages from the brand. How to create an SMS messaging ...
To really make an impact in a new market, you’ll need to create something that connects with consumers in that market’s language and culture on a deeper level. You’ll need to localize your ad — and that requires a lot more than simple cosmetic changes. At Lionbridge, we help ...
Sure, digital marketing methods only make up half this list, but they’re more effective than other strategies due to our device dependency. Still, you might think that due to our round-the-clock screen-time, we’d be desensitized to online marketing. The truth is that everyone’s subconsci...
Learn how to give your advertising the best chance of success with a robust, insight-driven ad testing process.
Outbound marketing allows you to connect with prospective customers. By planning wisely, you can make sure your messages are targeted and effective. If you follow the tips above, you’ll be able to create an effective outbound marketing campaign....
“You need to make yourself stand out and be able to easily and quickly get that unique point across.” Remember to be honest. A brand strategy won’t work if it’s based on things that aren’t authentic. “Gen Z more than any other generation before cares about the authenticity of ...
Identify the purpose of your advertising campaign, before you begin planning it. You may develop a campaign to make customers aware of a new product or service you're introducing to the market, you may want to introduce customers to a new use for an existing product or service or you may ...