When I say that this was an impromptu activity, I totally mean it. Shiloh was playing with some cups in the sink and they were making a cool noise. That got me thinking about all the Snapple bottles we’ve been saving for the past few weeks. So we decided to remove the bottle tops ...
You may need to create a few versions of your logo to make it work across applications. If you have a text logo, for example, it’ll be almost impossible to read as a favicon or social avatar. Create a simplified visual version of your logo that works as a square or...
Now that you understand how to build a brand from scratch, you’ll continue brand building for the entire life of your business. You may need to evolve your brand as your values shift or as consumer trends dictate. Remember that if you rebrand, loyal customers should still be able to reco...
Businesses need to show their brand in every place to make it memorable. Applying your branding across all touchpoints gives it a cohesive brand story and fosters trust among the audience. Begin by integrating your brand into your: Ecommerce store:Choose a store theme that’s perfect for your...
Coca-Cola CEO James Quincey is hard at working trying to take the storied beverage giant to the next level. TheStreet talks with him about fourth-quarter results and the year ahead.
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Each Snapple cap features a unique real-life fact that ranges from science, history, and world trivia so the brand decided to share these via messages too. These facts are meant to entertain and inform consumers as they enjoy their drinks. They’ve now become a trademark of the brand, addi...
We examined the data Starbucks releases to show you how it reports the diversity of its board and workforce to help readers make educated purchasing and investing decisions. The company's 2024 U.S. Workforce Demographics report indicates that 23.6% of its regional retail store vice presidents and...
Newly demerged companies can take control of their futures. This means they can make important investment decisions, raise capital, conductresearch and development (R&D), and make marketing choices on their own without the need to consult with the parent company. ...