Selling to enterprise buyers isn't just a bigger version of selling to SMBs, it’s a completely different game. Enterprise B2B SaaS buyers are sophisticated, sales cycles are long, and products are highly complex. Here aresix of the biggest challengesSaaS companies face when marketing to enterp...
How to Make a Website for a Small Business in 6 StepsIn this tutorial, we’ll show you how to make a small business website in WordPress:1. Pick a Domain Name and Hosting ProviderThe first step to building a small business website is picking and registering a domain name....
If you’re still pondering, “What should my business be?” here are some questions to help guide you: What activities or hobbies genuinely inspire and excite you? Which tasks would you rather delegate because they drain you? Can you envision a solution or product to make these less-liked ...
Again, the team's composition to make a SaaS application is determined by the product's features and the industry, business needs, scale of development, budget, etc. An average team can look like this Project Manager. This person is responsible for progress control, task management, requirements...
Step 5: Build a customer acquisition and retention plan Customer acquisition is key to scaling your SaaS business, butretaining those customersis just as important. Building loyalty among your users will help you increaselifetime value(LTV) and reduce churn. ...
(which have a separate billing model, imposed by the platforms’ app stores), you should thoroughly understand the business of SaaS. This will let you make better decisions for your product (and company), allow you to see business-threatening problems months or years in advance of them being...
This way, you can avoid overpaying for unnecessary options in SaaS application development. To make a choice, however, product discovery services would be of great help. So, what features should your SaaS application have? The key functionality hinges on the particular issue it is designed to ...
When your business plan is completed, you should have achieved the following goals: Knowledge: A greater sense of knowledge of the business aspects. Resources: The resources you’re going to need to make your business successful, such as partners, money, employees, etc. Road Map: Have clear ...
Your business still has to offer quality support to freemium users. Without converting enough paid customers, this resource can quickly burn through cash reserves and leave the business in a precarious position. Bonus: Want to make a successful transition to Subscriptions or SaaS? Check out this ...
To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. Therefore, marketing for a SaaS product requires a distinctly different approach. ...