A user persona is a semi-fictional character based on your current (or ideal) customer. Here’s how to create one.
A good friend, former HubSpotter, and Head of Content at Ashby,Anum Hussain, agrees, saying, “I‘m not sure I’ll ever see AI go from 0 to 100 on a content initiative, but for all of us who face empty page syndrome, getting from 0 to 50 is a huge productivity unlock...
This technology provides sales people with a great tool to improve their performance and hit KPIs, all while saving time and reducing cost. AI can level the playing field and make every sales person a top performer by telling them exactly what they can do to hit their targets. Hire wit...
So if you don’t start with a persona, the responses from AI won’t be specific to your audience. Responses will be generic. The insights won’t be as relevant, and the content won’t connect. But if you generate a persona first, and they make all of your prompts within that convers...
Now that you are armed with the knowledge and tools to make your brand unique, the invitation is clear: start building your brand’s identity today. Whether you are a startup or an established business, a strong company identity is not just a logo; it’s the essence of your business tha...
Knowing your audience—who they are, what motivates them, and what they're looking for in a product—will make or break your business. Learn how to create a user persona to do just that.
H&M:"Planning for a luxe escape with your bestie? Tag your travel partner in crime!" HubSpot:"Coffee with coworkers make Friday mornings that much brighter. Tag your office coffee buddy - and better yet, take a break!" Invite people to enter a contest. ...
Want some extra help with this?Here’s a tool which asks the right questions, and uses AI to help you formulate that plan:The Interactive Podcast Launch Planner. Purpose: Why Are You Making a Podcast? So, firstly,whydo you want to make a podcast? This givespurposeto everything else, an...
When the brand wanted to make inroads into the younger demographic [18-35 year olds], it pivoted its social plan to focus more on Instagram advertising. For the first time, in order to reach younger men in Australia and New Zealand, Harley went for a series of illustrations and carousel ...
With this in mind, your logo should be consistent with the rest of your brand’s persona. It’s important also to think about how your brand values might be incorporated into your logo. If sustainability is important to you as a company, how can you make this shine through from your des...