But here’s the thing: Successful content creation doesn’t happen by chance. It requires a well-thought-out content creation strategy that aligns with your goals, engages your audience, focuses on quality content, and measures its impact. Learning how to make a content strategy that works for...
1. Make sure you have a clear content strategy Have you ever tried to cook something new without a recipe? Then you’ll know that although it can be fun, results vary. The same happens if you try to create a content plan without a content strategy. But what is a content strategy, ...
1.4 How to make a self-introduction 《商务英语视听说》课程是为培养“英语+专业”的应用型涉外商务人才而设置,旨在培养学生在各种商务环境下熟练运用英语知识与技巧的能力,包括:能够听懂国际商务会话或陈述,能够掌握商务英语情境的要点和相关细节,领会说话人的态度
A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals....
A robust content strategy begins with looking at your own brand, not at your competitors'. Make sure you're answering these questions when building out your strategy: What's your business vision and mission? This relates to your company's values, culture and purpose. How would you describe ...
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers....
Now, I am going to use this example to do a brief content evaluation and give you some useful tips on how to make your content more scannable. Tip One: Name an interesting heading to motivate users to read The heading “What to do When Your Spouse Does Not Want You to Open a Busines...
The world is a content creator’s oyster when it comes to the types of content they can make, especially thanks to artificial intelligence (AI). But the most common are blog posts, podcasts, or a mix of videos, photos, and graphics on social media. The medium or type really depends on...
Make something even better than that piece of content. Reach out to the right people to promote it. Trust me, this content marketing strategy works. I’ve personally used it to generate a lot of traffic for my sites. But, the truth is that if you’re just starting out, or your blog...
Optimization of content:Whether you’re creating videos or blog articles, you need to make them rank well in search engines like Google or YouTube. So it’s a good idea to learn the basics of content optimization. You can pick a primary keyword for every post (or video) you create, the...