For many businesses, building a brand is the result of a long, organic process; however, with the right intentions—from developing the right concept to creating a logo—you can jump start your brand building. Let’s dive in to how you can build your brand in just ten simple steps: Ac...
So we found a sub-lease situation that had come up due to the current leasees inability to make a go of it. But since they had a lease they were being held to, we realized we had leverage and offered a reduced amount for the balance of the term(about 3½ years on 5 year lease...
to see what gets them excited, what products they prefer and how they talk to one another. Knowing your customers will make it easier for your brand to address their needs and speak their language. For example, if you're targeting a specific age group, like Gen Z, you need to understand...
Coffee labelsplay a vital role in attracting customers and delivering essential information about your coffee products. A well-designed label does more than look good—it reflects your brand, highlights the coffee’s unique qualities, and ensures customers know exactly what they’re buying. Whether ...
This is because while coffee typically offers high-profit margins — often selling for two to three times what it costs to make — the overhead expenses associated with running a coffee shop are quite substantial. To put this into perspective, if one cup sells for $5, with $3.50 being pro...
ve established a set of guidelines for your brand identity, you’re ready to build a recognizable brand. If you can’t hire a pro during the brand building process, use free tools online to help you find a company name, create a logo, develop templates for social media posts, and ...
The French-style coffee pot. The simplest way to make coffee with an unforgettable taste. Aromatic and rich in flavour: find out how to make a filter coffee or Americano. Espresso by name, express by nature: prepared on the spot to be enjoyed immediately. Find out how to make the perfect...
Brand building is a critical part of starting a business. A great business idea or innovative product means nothing if you can’t communicate it to the world—specifically in a way that your target audience can relate to. How customers, competitors, and the market perceive y...
In diaokeshiguang college coffee last lesson, Zhuang song lie always with all students on one thing: if you want to open a cafe, be sure to think about how to make money.Coffee shops are often mistaken for literature and art. Song Zhuang lie is the founder of carving time, when he ...
14 Steps to Open a Coffee Shop Develop a Unique Brand Identity Before you open, establish a unique brand identity that resonates with your target audience. This includes designing a logo, choosing a color scheme, and developing a brand voice that reflects your coffee shop’s ethos and culture...