If your product or service has helped customers get great results, a case study will help you showcase those results to your future customers. They’re an excellent way to attract more business, and can mean the difference between a lost opportunity and a really good end-of-quarter. Why ar...
The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to: Celebrate the customer and make them — not a product or service...
Case studies are not press releases.Although case studies can be used to accompany new product launches, they are not merely vehicles to talk about new products. In fact, you should make your case studies as evergreen as possible so you can get the most mileage out of them. Case studies ...
The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a ...
Here are a few things to keep in mind when hiring a receptionist. Product Knowledge When hiring someone to make sales for you, make sure they know your product. This way, they can speak more intelligently to potential customers. Impressive Results Your best case study candidates have experienced...
Tips for Writing a Robust Business Case Keep it Short and Simple:Focus on essential information to make the business case easy to understand. Avoid Jargon:Use clear, straightforward language without industry-specific jargon or complex phrases. ...
Here’s how to make a great testimonial video in 10 easy steps: Think Like Your Ideal Customer Like any other marketing materials, you need to plan your case study video with your ideal customer in mind. Be as specific as you can when thinking of your intended audience, as this will hel...
A business case document benefits projects for several reasons.Justifies why a project is needed, outlining costs, benefits and risks Engages stakeholders and gets their buy-in and support Allows decision-makers to assess feasibility and make choices based on data Provides estimates for costs, ...
Moreover, it should only contain enough information to help decision making. When writing a business case keep the following in mind: Be brief and convey only the essentials. Make it interesting, clear, and concise. Eliminate conjecture and minimize jargon. Describe your vision of the future. ...
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers....