How do I create a marketing campaign? Here are 5 steps to help you create campaigns that are systematically designed, executed, and measured. 1. Set measurable goals Campaign goals focus your efforts and help you make decisions that improve results. Each campaign should have aspecific, measurable...
Actionable: Make sure your objective involves taking a clear and specific action. For example, increasing the open rate of a particular email campaign is actionable, because you can take steps towards it. What are the tactics you will use to take action? Realistic: There’s something to be ...
If the objective outlined is to make your value proposition visible, according to the profile of your buyer persona, you should direct your actions to promote the characteristics of your product or service, considering the following for the design of your campaign: Who are the prospects your offe...
As you gain a foothold in your email marketing efforts, you can use a service like MailChimp or Constant Contact to build your email list. MailChimp and Constant Contact are free for the first 500 subscribers, and you can add a list of up to 2,500 emails to each account. Once you have...
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Perfecting your drip campaign can take some time because you have to make sure it’s tailored to your business needs and goals. But once you know which KPIs to track, you can expect to see a better ROI than you would expect – stats suggest $36 for every $1 spent. 2. Drives revenue...
Email marketing campaigns are necessary for any business looking to expand its customer base and increase sales. This blog includes 12 tips for you to send your first email marketing campaign.
Make them inviting! Keep things simple, but don’t be afraid to get creative. Remember, you’re asking for someone’s email, so make sure you’re offering something valuable in return. Landing pages that convert Think of targeted landing pages as personalized welcome centers for different ...
The marketing mix, also known as the four Ps of marketing, is the preliminary document you must create to understand what you will be marketing, where you’ll be marketing it, and how you’ll be marketing it. The following P’s make up this framework: Product: What are you selling? Pr...