To get closer to your target audience and establish a great reputation, start with Linkedin groups. Join relevant groups, like, and comment on posts to increase engagement. Once you have established your reputation, you can share your own posts. Make sure the content you’re sharing is ...
The recommendations for posting to a Facebook group are quite similar to a Facebook Page. It’s best to post at least 2-3 times a week, with daily posts being optimal. The maximum is around twice a day. Build up gradually and check your stats. Make sure your engagement stays high! I...
and it looks more professional overall. Using business email addresses, you can create a better customer experience for others while also keeping things organized. There are plenty of free business email account options available for you to choose from....
Discover best practices to help your B2B business leverage LinkedIn to find and convert prospects. Learn how to use LinkedIn’s Sales Navigator, Social Selling Index and Predictive Audiences.
Learn how to make a PayPal business account with this guide. You'll gain access to handy merchant features, more privacy, and more.
Creating a LinkedIn page.“With a LinkedIn Page, you can find your place in the world’s professional community, telling your company’s story and giving customers and prospects a place to learn about your business, your employees, and your brand.” ...
So a thorough evaluation of your market should be part of this planning stage. Here’s how to conduct market research and target the right audience: Market research is a cornerstone of your business planning, providing the data needed to make informed decisions about your product, pricing, and...
Source: LinkedIn Data, 2021 Work with your hiring manager. Show them the InMail you plan to send to passive candidates, and ask if there are any adjustments to make. Adding that personal touch and knowing the hiring manager is interested in moving forward produces a higher response rate fro...
That’s a huge accomplishment, and you should take thirty seconds to pat yourself on the back or dance in your chair. Done? Good. Now back to work. It’s time to learn how to market your book to gain the readership you deserve. The very idea of digital marketing can make some ...
What impact do you want to make—on your audience, on your business, on the world? Do your personal and business brand overlap? 2. Define your target audience and focus After getting to know yourself, answer your “why.” Why are you building a personal brand? Do you want to break int...