5. Memorability: Make It Stick In a world of information overload, your logo needs to be the visual equivalent of an earworm. It should stick in people's minds like that annoying pop song you can't shake off. How? By being: Distinct Evocative Aligned with your brand personality The Psyc...
Furthermore, layers work like transparent sheets stacked on top of each other. You can create a background layer or duplicate layers using the Direct Selection Tool to add depth to your logo. When you make changes to one layer, it won’t affect other layers. Whether it’s editing text, ...
It was March 2018, and once more Bill Gatesfound himself behind a podium. In the previous few months, he had given one keynote address after another—in San Francisco, he’d urged drugmakers to focus on diseases that affect the poor as well as the rich; in Andhra Pradesh, India, he ...
If you have the resources to do so, it can be advantageous to create your own YouTube ad in-house. In this case, you'll be responsible for concepting and producing the video, as well as executing its distribution strategy. This option may make sense if: ...
This Unity tutorial explains how to create a speech balloon, like the ones featured on comic books, in Unity3D. For any game, objects move around the screen, and in order to make the speech bubbles work, they have to follow the movement of these objects. However, the balloon can’t be...
Get a pen and paper ready, we’re diving into how to design a logo for your business! Step 1: Research your brand identity Most of us dislike doing research — why can’t I just get started already?! — but it’s an important step in any major project. To make your logo successful...
We set out to work at once. In no time everything was dust-free. To make the environment clean, we also picked up the litter on the grass and along the paths. As the Spring Festival was around the corner, we put up New Year decorations on the billboard and a poster with the ...
All the most successful apps solve a particular consumer challenge. To be successful, make sure your app does the same. Think about why someone would want to use your mobile app. If you can think of a good answer to this question, you may be on to something. ...
To launch app campaigns, you must provide texts, visuals, and some budget, and Google will do the rest. Make sure to create nice visuals that will capture the attention of the ad viewers and monitor your progress. We have a series of dedicated articles on setting up paid c...
“Food, water, shelter, the bare necessities to live.” “The next phase will involve, you know, where they’re going to live, how are they going to replace maybe damaged or destroyed instruments, studios. How will they make a living? I’m sure there’ll be some mental health ...