How to launch your brand into cyberspace
How to pre-launch your brand Ahead of any successful brand launch, there’s some prework that needs to be done. During this pre-launch stage, your brand should identify which consumers might be interested in your products, what value your brand or product brings to the industry, how you ...
Take your brand launch seriously and court the best players in the office, people who know how to use Facebook instinctively. There is a difference, for example,from a Facebook userwho likes updating with funny videos to the one who knows how to use video on the platform. Unless you are...
Defining your USP How to choose a brand name that stands out How to create a visual identity for your brand How to build a strong online presence for your brand What’s the best way to craft a memorable brand story? How to launch your brand successfully What are the core components of ...
Discover how to successfully launch an e-commerce brand. Read this step-by-step guide with essential marketing and SEO strategies for online success.
“Design will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand.” –Excerpt from the book How to Launch a Brand “The word 'brand' needs a re-brandin...
Social media and marketing in advance of your brand launch are crucial. You don’t have to spread yourself thin across multiple platforms – you want to target the platforms your customers are using most. If you did your research in step 1, you should have a good idea of where these folk...
Your brand visionshould highlight the ideas and inspiration that led to the launch of your brand. A strong vision will emphasize your key points of differentiation from other brands and help build a personal and emotional connection with customers. It should reflect your business strategy and serve...
Aside from the traditional bookstore model, where many genres are represented with a little something for everyone, there are many other ways to launch a business in the book space. Here are a few: Write and self-publish your own book, selling to your fans directly. Sell used, vintage...
Aside from the traditional bookstore model, where many genres are represented with a little something for everyone, there are many other ways to launch a business in the book space. Here are a few: Write and self-publish your own book, selling to your fans directly. Sell used, vintage...