Andrew Gammage, head of quality at Whitbread agrees on the aspect of having a genuine understanding of the customer into the business and the strategies to unlock business opportunities. Fred Warren of Microsoft Corp. has taken a multidisciplinary approach to comprehend customers....
Let’s say your customer says ‘I use suppliers whose stock is always good, as we can’t afford to wait for products that takes days or weeks to get here’ You know from this response that delivery is vital to them and they will judge a supplier by how quickly they can turn th...
To provide good customer service, you must first acknowledge your present and potential customers. You must also deliver on your promises to provide good customer service. On the other hand, great customer service entails getting to know your customers so well that you can foresee their desires a...
and establishing and growing your brand’s reputation. By opening the lines of communication via social media and providing valuable content to your audience, customers can get to know your brand in a more intimate and personal way, which can lead to increased customer engagement. ...
re the right person with whom to speak. By not taking the time to know your customer and being prepared, a prospect doesn’t see value in you and they’ll likely make their own decision. They’ll pump you for information, then do likewise with your competition, and finally make their ...
Another great way to get to know your customers is by conducting customer surveys. Surveys allow you to collect data directly from your target market about their opinions on various topics related to your business. This information can be extremely valuable in helping you fine-tune your products ...
Here are a few useful tips that may help you improve your customer journey: 1. Know Your Customers Knowing your customers is the key to improving the experience you offer them throughout the journey. People may have diverse needs and preferences. So, without catering to them, it can be ver...
Information about customer numbers, turnover and satisfaction act as good indicators for the organisation’s overall health. 2. What do you need to know? It is important to begin with the end in mind. Information should result in improvements or a better relationship with your customers. A ...
You may not know your target audience as well as you think you do. Performing routine audience persona audits is a must.
you understand what is important to the other, likes, dislikes, priorities, preferences, and many other things, you can form a bond that lasts. It also means admitting your own flaws and try to identify the areas you fall short. What do you already know right now about your customer?