To diagnose a brand, you need quantitative and qualitative data to ascertain: Do customers believe your brand has stayed true to its original values? If so, are those values still in harmony with those of customers? Has your brand’s messaging and value proposition become less desirable? Is ...
Complementquantitative feedback with qualitative insightsto check how your teams are performing. It will help you gauge how helpful, articulate and polite was the support agent. Track other metrics like average resolution time and the number of repeat contacts. You can start with CSAT embedded into...
Customer feedback doesn’t just let you in on customer experience and satisfaction; it’s a rich source to get to know your customers more deeply. With the right survey questions and data analysis, you can find details about their preferences, background, shopping habits, and much more. CASE...
3. Compile your results.Divide the paper into logical sections determined by the type of paper you are writing. If it is a quantitative study, it needs to include the sections mentioned above (i.e., Hypothesis, Previous Findings, etc.). If...
Why are good qualitative research questions important? We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?) Getting your qualitative research questions right has a number of benefits. It defines your qualitative re...
Measurable– Can a quantitative or qualitative attribute be applied to create a metric? Actionable– Can the information be used to improve performance? If the objective doesn’t change behavior in staff to help them improve performance, there is little point in it!
Quantitative and Qualitative Fundamental Analysis The problem with defining the "fundamentals" is that they can cover anything related to a company's economic well-being. They can include numbers like revenue and profit, but they can also include anything from a company's market share to the qu...
3. Compile your results. Divide the paper into logical sections determined by the type of paper you are writing. If it is a quantitative study, it needs to include the sections mentioned above (i.e., Hypothesis, Previous ...
Quantitative data: Apply statistical methods such as regression analysis, t-tests, ANOVA, or chi-square tests to identify patterns, relationships, and differences. Qualitative data: Use methods such as content analysis, thematic analysis, or coding to interpret textual or visual data. Use software ...
Half of competitive intelligence is quantitative. But to get a true 360 view of your competitors’ social channels, you’ll need qualitative data on how they present themselves on each network. Start analyzing your competitors’ social strategy by focusing on these three questions: How active is ...