In the meanwhile, the motivation for outside players to join in a platform is heterogeneous [29,30], thus non-physical motivation is also important. In the case of collaborative communities, in which complementors are actively involved in value co-creation activities and receive no direct ...
It is expected that more middle-age consumers will join collaborative consumption and future studies may include them in the samples to test the model and compare the results. Third, conducting the research in a certain environment and country is a limitation. Different contexts could affect ...