That’s why you offer the opportunity to join your email list. If you can get three to five people who weren’t ready to buy to instead give you their email addresses, that’s three of five people you’re now able to reach.” ...
Even with the advent of social media and paid advertising, email remains at the heart of a successful marketing strategy. Putting together a quality email list will help you make sure you have offline access to an audience of interested and engaged patrons and potential customers. Releasing your ...
Email marketing helps you not only to build a relationship with your customers, but gives you a proven way to nurture leads and convert them into long lasting customers. No matter what type of business you operate, an email list is the most important element of a successful marketing strategy...
The contact information you collect when people register for your webinar is valuable for growing your marketing email list. The key is to deliver exceptional value during the webinar that validates their decision to join your email database. Then, follow up after the webinar with additional conten...
Another simple tactic for growing an email list is to add a signup checkbox to your regularcontact forms. If you have a contact us page, widget, or other location with a standard contact form, then you can add a signup checkbox to it and start collecting emails. Users can join your ne...
Sometimes, the newsletter itself might not be a good enough incentive for people to want to join your email list. That’s where lead magnets come in. A lead magnet, also known as a freebie or content upgrade, is something valuable for your target audience that you offer in exchange for ...
12. Put an opt-in form in the footer This is one of the most popular ways togrow your email list. Everyone knows that newsletter subscription signup forms are usually located at the very bottom of a website, so that’s where they go to look for them. ...
2. Add a Newsletter Signup Call-to-Action to Your Social Media Platforms If you’re already using social media for your business, it’s super easy to invite your social media followers to join your email subscriber list. All you need to do is create a landing page with an email signup...
Your most popular products are bound to sell out from time to time – but you can still turn a lack of stock to your advantage. Give customers the opportunity to join your email database and find out when a product they’re interested in is back in stock. That way you can add a new...
Dive into the 'why' and 'how' of email list building, and get practical tips and strategies on how to maximize your marketing efforts.