Balance is the key here. You’ll need to to include enough information to convey the story properly and hook the reader in, but not so much that they get overwhelmed or the message of the story gets lost amid the detail. The last thing you want them to think is “TL;DR”. It’s ...
Photo ads only last 5 secondsandvideo ads last up to 15 seconds. Users won’t be able to return to them later, so it’s important that they grasp the message of your ad in the first few seconds so they can decide to take action or follow up for more information. The belowad from ...